What triggers determine a high SCL rating? What things should I avoid getting an email into the junk

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CCRAquestionAsker

I understand the SCL rating scale: -1 (only used for authenticated users) to 10 (extremely high likelihood that the message is spam), but what I don't understand is what causes an 8 rating from a 3 per say. What words, images, bold type face should I be avoiding to get the lower rating?
 
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