Outlook Email Campaigns Expert

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grchapman5



My company is trying to launch a series of recurring email campaigns through outlook. We will most likely create 6-8 email templates to connect with prospects (some based on industry, some based on our level of involvement with them, etc).

My question is: how do I set these emails up efficiently? Are the outlook experts out there that can help me execute these email campaigns in an efficient and effective manner? Are there ways to track response rates?

Please help! Thanks
 
A

Abdias Ruiz



Hi,

Outlook will do a mass mailing. One common was of doing it is via Mail Merge. Take a look at the following links (the links are for older versions of Outlook, but the principles remain the same):

http://office.microsoft.com/en-us/outlook-help/use-outlook-contacts-as-a-data-source-for-a-mail-merge-HP010099500.aspx
http://office.microsoft.com/en-us/outlook-help/generating-mass-mailings-HA001123131.aspx

There is also Business Contact Manager for Outlook that has the ability to create a Marketing Campaign. Take a look at this link (this is for BCM 2007 but it also applies to some extent to BCM 2010):

http://office.microsoft.com/en-us/business-contact-manager-help/promote-your-business-with-marketing-campaigns-in-business-contact-manager-HA010051833.aspx

This for BCM 2010:
http://office.microsoft.com/en-us/outlook-help/market-your-products-and-services-in-business-contact-manager-HP010280274.aspx

Hope this helps!

Abdias Ruiz [MSFT]
 
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